A complete publishing map of awareness articles, tool launches, partnerships and the #PlayWithWaei campaign — spread across 54 days.
Four timed posts across the day, preceded by a three-day countdown.
Launch the #PlayWithWaei campaign and promote Waei's free cybersecurity games
Promote the Phone Number Checker tool
Promote the Social Media Accounts Breach Checker tool
Celebrate trending on Saudi X with #PlayWithWaei
Announce the Games section and encourage users to try Threat Matrix
Promote the Email Breach Checker tool
Announce the partnership with the VERSE Community
Announce the upcoming cybersecurity awareness webinar with a guest expert
Webinar registration reminder
3 Days Remaining — Teaser Video
2 Days Remaining — Reminder Post
1 Day Remaining — Final Countdown Video
Launch the #PlayWithWaei campaign and promote Waei's free cybersecurity games
Promote the Phone Number Checker tool
Promote the Social Media Accounts Breach Checker tool
Celebrate trending on Saudi X with #PlayWithWaei
Publish a hero design featuring Abu Abdulaziz with screenshots of media coverage
Announce a new community partnership
Announce that all Waei articles now support Arabic and English audio narration
Promote the Waei Security Tools Suite (Email, Social Media, Password, QR Code, and Phone Number checkers)
Cybersecurity Awareness Month kickoff: celebrate Waei trending twice on Saudi X with #StayAware and #PlayWithWaei, and encourage everyone to explore Waei's free tools and games
We currently have three partnerships that still need to be announced, and they are not part of this plan yet. As soon as their dates are confirmed we will slot them into the open days and let you know.